SOPHIE LEFEBVRE
Product and customer obsessed innovative thinker who gets things done
What I do
I develop and execute innovative, effective, and scalable product strategies that quickly expand growth and build sustainable successes.
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How I do it
Highly driven to complete what I start; I always have a plan. I am thorough, never missing a detail, which is why I can be relied on to be efficient.
I am motivated, working hard to make a real difference by bringing collaborative energy and an end-user focus into everything I do.
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Where I contribute
Collaborative and results-driven, I developed and launched manufactured and tech products generating over $200M of incremental revenue across industries, channels, and geographies for Fortune 500 corporations, high growth companies, and startups.
GET TO KNOW ME
WHAT SETS ME APART
Customer-centric solution seeker, I use my curiosity driven by my empathy to tap into the emotion of the end-users.
An adventurer, I am comfortable going first and am most happy when rolling up my sleeves, learning from others, mentoring, coaching and seeing businesses, products, and careers being transformed.
Having worked across categories, industries, and geographies, I've acquired a broad understanding of manufactured and tech products, enabling me to quickly build sustainable successes.
SNAPSHOT OF MY EXPERIENCE
• 15+ years in new product development, from ideation to deployment and commercialization
• 15+ years in project management, product marketing, product strategies, and roadmaps
• 15+ years in custom market research, competitive analysis, and business intelligence
• 10+ years of hands-on product leadership and team building, scaling, and coaching
• 10+ years in executive and board of director reporting
• 6+ years in taking products and ideas from zero to one
Including
• 15+ years in CPG
• 6+ years in mobile applications, consumer electronics, and subscription platforms
• 5+ years in SaaS, HaaS, IoT, connected products and gaming
WHAT I AM LOOKING FOR
A perpetual learner, I thrive when contributing to a customer and mission driven company cultivating a collaborative, engaging, and innovative environment.
WHAT I BRING, THE KEYWORD VERSION
Product Strategy & Planning, New Product Development, P&L Management, Go-to-Market Strategy, Business Intelligence, Agile & Scrum Methodologies, Lean Manufacturing, Design Thinking, Zero to One, Product Portfolio Management, Cross-Functional Collaboration, Team Leadership & Performance, Product Marketing, Partnership Development, Strategic & Competitive Analysis, Market Research, Product Roadmap, Stage Gate Process, Planning Design & Operational Process Development, Technical Writing, Problem-Solving, Reporting, Brainstorming, Business Development, Public Speaking, Mentoring, Empathy, Voice of the Customer (VOC), D2C, B2C, B2B, B2B2C, Fluent in French.
MOST COMMON TOOLS AND METHODOLOGIES I USE
Scrum, Agile, Lean, Design Thinking, Prototyping, Testing, Troubleshooting, Lean Manufacturing, Workflow development, Project Launch, Budgeting, Technical writing, Lucidchart, MindMup, Airtable, Asana, Trello, Slack, Cloud Computing basics, Zoom, Google Meet, Adobe Connect, MVP, A/B Testing, Research, Forecasting.
FUN FACTS
Originally from France, I came to the US to finish my undergraduate degree, fell in love, and never moved back. Bilingual and bicultural, I have lived in 7 states and 12 cities in the US. I also lived and worked in the UK for 4 years.
The job title of my first paycheck was grape picker (of course, I stomped on the grapes!).
I enjoy cooking while listening to podcasts or Clubhouse.
BRANDS I CONTRIBUTED TO

PROFESSIONAL EXPERIENCE
HEAD OF PRODUCT & STRATEGY
STRATEGIES WITHOUT BORDERS
January 2020 - Present
HEAD OF MARKETING & STRATEGIC PLANNING
INTERNAL PRODUCT MANAGEMENT LEAD
COSMO SUPPLY LTD
February 2019 - January 2020
HEAD OF PRODUCT MARKETING & BUSINESS DEVELOPMENT
STRATEGIES WITHOUT BORDERS
October 2015 - February 2019
VP PRODUCT & BUSINESS DEVELOPMENT
JAZWINGS
January 2015 - November 2015
SENIOR DIRECTOR PRODUCT DEVELOPMENT
JAZWARES
July 2014 - May 2015
GLOBAL PRODUCT & MARKETING DIRECTOR
JARDEN CONSUMER SOLUTIONS
July 2007 - July 2014

EDUCATION
Old Dominion University, Norfolk, VA
MASTER OF BUSINESS ADMINISTRATION (MBA)
MASTER OF ARTS IN ECONOMICS
(All but thesis completed)
BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION (BSBA)
Managerial Finance
TESTIMONIALS
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