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SOPHIE LEFEBVRE

Product and customer obsessed innovative thinker who gets things done

What I do
I develop and execute innovative, effective, and scalable product strategies that quickly expand growth and build sustainable successes.

How I do it
Highly driven to complete what I start; I always have a plan. I am thorough, never missing a detail, which is why I can be relied on to be efficient.

I am motivated, working hard to make a real difference by bringing collaborative energy and an end-user focus into everything I do.

Where I contribute
Collaborative and results-driven, I developed and launched manufactured and tech products generating over $200M of incremental revenue across industries, channels, and geographies for Fortune 500 corporations, high growth companies, and startups.

 

GET TO KNOW ME

WHAT SETS ME APART

Customer-centric solution seeker, I use my curiosity driven by my empathy to tap into the emotion of the end-users. 
An adventurer, I am comfortable going first and am most happy when rolling up my sleeves, learning from others, mentoring, coaching and seeing businesses, products, and careers being transformed.
Having worked across categories, industries, and geographies, I've acquired a broad understanding of manufactured and tech products, enabling me to quickly build sustainable successes.

SNAPSHOT OF MY EXPERIENCE

• 15+ years in new product development, from ideation to deployment and commercialization
• 15+ years in project management, product marketing, product strategies, and roadmaps
• 15+ years in custom market research, competitive analysis, and business intelligence

• 10+ years of hands-on product leadership and team building, scaling, and coaching

• 10+ years in executive and board of director reporting

• 6+ years in taking products and ideas from zero to one


Including 
• 15+ years in CPG
• 6+ years in mobile applications, consumer electronics, and subscription platforms
• 5+ years in SaaS, HaaS, IoT, connected products and gaming

WHAT I AM LOOKING FOR

A perpetual learner, I thrive when contributing to a customer and mission driven company cultivating a collaborative, engaging, and innovative environment.

WHAT I BRING, THE KEYWORD VERSION

Product Strategy & Planning, New Product Development, P&L Management, Go-to-Market Strategy, Business Intelligence, Agile & Scrum Methodologies, Lean Manufacturing, Design Thinking, Zero to One, Product Portfolio Management, Cross-Functional Collaboration, Team Leadership & Performance, Product Marketing, Partnership Development, Strategic & Competitive Analysis, Market Research, Product Roadmap, Stage Gate Process, Planning Design & Operational Process Development, Technical Writing, Problem-Solving, Reporting, Brainstorming, Business Development, Public Speaking, Mentoring, Empathy, Voice of the Customer (VOC), D2C, B2C, B2B, B2B2C, Fluent in French.

MOST COMMON  TOOLS AND METHODOLOGIES I USE

Scrum, Agile, Lean, Design Thinking, Prototyping, Testing, Troubleshooting, Lean Manufacturing, Workflow development, Project Launch, Budgeting, Technical writing, Lucidchart, MindMup, Airtable, Asana, Trello, Slack, Cloud Computing basics, Zoom, Google Meet, Adobe Connect, MVP, A/B Testing, Research, Forecasting.

FUN FACTS

Originally from France, I came to the US to finish my undergraduate degree, fell in love, and never moved back. Bilingual and bicultural, I have lived in 7 states and 12 cities in the US. I also lived and worked in the UK for 4 years. 
The job title of my first paycheck was grape picker (of course, I stomped on the grapes!).

I enjoy cooking while listening to podcasts or Clubhouse.

 

BRANDS I CONTRIBUTED TO

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Consumer Electronics Manufacturing

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SaaS Cloud Solution
HaaS

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Gaming

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Startup Acceleration

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CPG/Manufacturing

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Enterprise
Booking Platform

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IoT
Mobile Application

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Connected Products Subscription

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Small Appliances

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Toys, Consumer Electronics Manufacturing

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Subscription Platform Mobile Application

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Children Toys
Licensing

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Children Toys
Own Brand

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Consumer Products Manufacturing

Retail and Professional 
Pet Products

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Professional Beauty Products

 

PROFESSIONAL EXPERIENCE

HEAD OF PRODUCT & STRATEGY

STRATEGIES WITHOUT BORDERS

January 2020 - Present

HEAD OF MARKETING & STRATEGIC PLANNING

INTERNAL PRODUCT MANAGEMENT LEAD

COSMO SUPPLY LTD

February 2019 - January 2020

HEAD OF PRODUCT MARKETING & BUSINESS DEVELOPMENT

STRATEGIES WITHOUT BORDERS

October 2015 - February 2019

VP PRODUCT & BUSINESS DEVELOPMENT

JAZWINGS

January 2015 - November 2015

SENIOR DIRECTOR PRODUCT DEVELOPMENT

JAZWARES

July 2014 - May 2015

GLOBAL PRODUCT & MARKETING DIRECTOR

JARDEN CONSUMER SOLUTIONS

July 2007 - July 2014

 

EDUCATION

Old Dominion University, Norfolk, VA

MASTER OF BUSINESS ADMINISTRATION (MBA)

MASTER OF ARTS IN ECONOMICS
(All but thesis completed)

BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION (BSBA)
Managerial Finance

 

VOLUNTEER EXPERIENCE

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August 2016 - December 2020

NUUTOK

ADVISER

PRODUCT MARKETING

BUSINESS DEVELOPMENT

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October 2018 - December 2020

MOVE38

ADVISER

PRODUCT DEVELOPMENT

PRODUCT MARKETING

BUSINESS DEVELOPMENT

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April 2020 - Present

TEAL HQ

META MEMBER

PROVIDE FEEDBACK ON

PRODUCTS AND PROGRAMS

 

TESTIMONIALS

what are people saying

 

"Sophie helped to collect important data and helped to structure this idea to make it real."

Co-Founder

Cosmo Supply Ltd

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©2021 by Sophie Lefebvre.
Pictures by Andrew Whitmore.